APA način citiranja (7. izdanje)

Millier, P. (1999). Marketing the unknown: Developing market strategies for technical innovations. John Wiley & Sons.

Čikaški stil citiranja (17. izdanje)

Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. Chichester: John Wiley & Sons, 1999.

MLA način citiranja (8. izdanje)

Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. John Wiley & Sons, 1999.