Millier, P. (1999). Marketing the unknown: Developing market strategies for technical innovations. John Wiley & Sons.
Stile di citazione ChicagoMillier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. Chichester: John Wiley & Sons, 1999.
Citazione MLAMillier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. John Wiley & Sons, 1999.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.