Cita APA (7a ed.)

Fornell, C. (2007). The satisfied customer: Winners and losers in the battle for buyer preference. Palgrave Macmillan.

Cita Chicago Style (17a ed.)

Fornell, Claes. The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. New York, NY: Palgrave Macmillan, 2007.

Cita MLA (8a ed.)

Fornell, Claes. The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. Palgrave Macmillan, 2007.