APA (7th ed.) Citation

Blythe, J. (2009). Principles and practice of marketing (2nd ed.). South-Western/Cengage Learning.

Chicago Style (17th ed.) Citation

Blythe, Jim. Principles and Practice of Marketing. 2nd ed. Hampshire: South-Western/Cengage Learning, 2009.

MLA (8th ed.) Citation

Blythe, Jim. Principles and Practice of Marketing. 2nd ed. South-Western/Cengage Learning, 2009.

Warning: These citations may not always be 100% accurate.