APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (2010). Strategic marketing problems: Cases and comments (12th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 12th ed. Boston, MA: Prentice Hall, 2010.

MLA (8th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 12th ed. Prentice Hall, 2010.

Warning: These citations may not always be 100% accurate.