APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2010). Marketing (15th ed.). South-Western/Cengage Learning.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 15th ed. Australia: South-Western/Cengage Learning, 2010.

MLA (8th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 15th ed. South-Western/Cengage Learning, 2010.