Integrated marketing communications strategic planning perspectives
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Toronto
Pearson/Prentice Hall
2008
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xxiii, 440 p. ill. (some col.) 28 cm |
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| ISBN: | 9780132199124 0132199122 |