Consumer behavior in green marketing for green product in Malaysia

Consumer behavior in green marketing for green product in Malaysia

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Bibliographic Details
Main Author: Salwiyah Idris
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management and Technopreneurship
Format: Thesis Book
Language:English
Published: 2013
Subjects:
Green marketing
Green products
Consumer behavior
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Consumer behavior in green marketing for green product in Malaysia
by Salwiyah Idris
Published 2013
Thesis Book
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