Branded! how retailers engage consumers with social media and mobility

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Bibliographic Details
Main Author: Brennan, Bernie
Other Authors: Schafer, Lori
Format: Book
Published: Hoboken, NJ John Wiley & Sons 2010
Series:Wiley and SAS business series
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Description
Physical Description:xx, 264 p. ill. 24 cm
ISBN:9780470768679