APA (7th ed.) Citation

Fitzgerald, E., Schramm, C. J., & Wankerl, A. (2011). Inside real innovation: How the right approach can move ideas from R&D to market - and get the economy moving. World Scientifi.

Chicago Style (17th ed.) Citation

Fitzgerald, Eugene, Carl J. Schramm, and Andreas Wankerl. Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market - and Get the Economy Moving. Singapore: World Scientifi, 2011.

MLA (8th ed.) Citation

Fitzgerald, Eugene, et al. Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market - and Get the Economy Moving. World Scientifi, 2011.