Marketing social change changing behavior to promote health, social development, and the environment
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA
Jossey-Bass
1995
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| Subjects: | |
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|---|---|---|---|
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| 008 | 120404s1995 cau eng | ||
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| 050 | 0 | 0 | |a HN18 |b .A629 1995 |
| 090 | 0 | 0 | |a HN18 |b .A52 1995 |
| 100 | 1 | |a Andreasen, Alan R. |9 131740 | |
| 245 | 1 | 0 | |a Marketing social change |b changing behavior to promote health, social development, and the environment |c /Alan R. Andreasen |
| 260 | |a San Francisco, CA |b Jossey-Bass |c 1995 | ||
| 300 | |a xx, 348 p. |b ill. |c 23 cm | ||
| 650 | 0 | |a Social marketing |9 2581 | |
| 650 | 0 | |a Behavior modification |9 89109 | |
| 650 | 0 | |a Social change |9 38333 | |
| 650 | 0 | |a Social problems |9 100415 | |
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