APA (7th ed.) Citation

Pride, W. M. (2012). Marketing principles (Asia Pasific ed.). Cengage Learning.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing Principles. Asia Pasific ed. Australia: Cengage Learning, 2012.

MLA (8th ed.) Citation

Pride, William M. Marketing Principles. Asia Pasific ed. Cengage Learning, 2012.

Warning: These citations may not always be 100% accurate.