Maddock G.Michael. (2011). Brand new: Solving the innovation paradox--how great brands invent and launch new products, services, and business models. Wiley.
Chicago Style (17th ed.) CitationMaddock G.Michael. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. Hoboken, NJ: Wiley, 2011.
MLA (8th ed.) CitationMaddock G.Michael. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. Wiley, 2011.
Warning: These citations may not always be 100% accurate.