APA (7th ed.) Citation

Kumar, V., & Reinartz, W. (2012). Customer relationship management: Concept, strategy and tools (2nd ed.). Springer.

Chicago Style (17th ed.) Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management: Concept, Strategy and Tools. 2nd ed. Heidelberg: Springer, 2012.

MLA (8th ed.) Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management: Concept, Strategy and Tools. 2nd ed. Springer, 2012.