Customer relationship management concept, strategy and tools
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Heidelberg
Springer
2012
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| Edition: | 2nd ed. |
| Series: | Springer texts in business and economics
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| Subjects: | |
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| Physical Description: | xxxiii, 378 p. ill. 26 cm |
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| ISBN: | 9783642201097 |