The effectiveness of advertisement types to student's perception in fast food Restaurants of McDonald's Sdn. Bhd.

The effectiveness of advertisement types to student's perception in fast food Restaurants of McDonald's Sdn. Bhd.

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Bibliographic Details
Main Author: Nik Nursyifa Nik Mohd Fauzi
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management and Technopreneurship
Format: Thesis Book
Language:English
Published: 2013
Subjects:
Advertising
Consumers > Attitudes
Consumers' preferences
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