An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior

An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior

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Bibliographic Details
Main Author: Dalilah Mohd Daud
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management and Technopreneurship
Format: Thesis Book
Language:English
Published: 2012
Subjects:
Behavior modification
Cookery, Malaysian
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