APA (7th ed.) Citation

Bes, F. T. d., & Kotler, P. (2011). Winning at innovation: The A-to-F Model. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Bes, Fernando Trias de, and Philip Kotler. Winning at Innovation: The A-to-F Model. New York, NY: Palgrave Macmillan, 2011.

MLA (8th ed.) Citation

Bes, Fernando Trias de, and Philip Kotler. Winning at Innovation: The A-to-F Model. Palgrave Macmillan, 2011.