Competitive marketing strategies impacting Gen-Y's purchasing behaviour / the case of smartphone users :
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| Main Author: | |
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| Format: | Software eBook |
| Language: | English |
| Published: |
2015.
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| Subjects: | |
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| Item Description: | Accompanied by CD : CDR 11734. |
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| Physical Description: | i, 63 pages : illustrations, charts, photographs ; 30 cm + 1 computer disc 912 cm) |