APA (7th ed.) Citation

Osterwalder, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Osterwalder, Alex. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, NJ: John Wiley & Sons, 2014.

MLA (8th ed.) Citation

Osterwalder, Alex. Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons, 2014.

Warning: These citations may not always be 100% accurate.