Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रPrahalad, C. K., और Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.
एमएलए (8वां संस्करण) प्रशस्ति पत्रPrahalad, C. K., और Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.
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