Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.
Chicago-Zitierstil (17. Ausg.)Prahalad, C. K., und Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.
MLA-Zitierstil (8. Ausg.)Prahalad, C. K., und Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.