APA (7th ed.) Citation

Lancaster, G. (2002). Essentials of marketing (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Lancaster, Geoff. Essentials of Marketing. 4th ed. London: McGraw-Hill, 2002.

MLA (8th ed.) Citation

Lancaster, Geoff. Essentials of Marketing. 4th ed. McGraw-Hill, 2002.