Essentials of marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
2002.
|
| Edition: | 4th ed. |
| Subjects: | |
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| LEADER | 00984cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | u49472 | ||
| 003 | SIRSI | ||
| 005 | 20210114114139.0 | ||
| 008 | 110131 eng | ||
| 020 | |a 0077098609 | ||
| 050 | |a HF5415 |b .L36 2002 | ||
| 100 | 1 | |a Lancaster, Geoff. , |e author |9 120970 | |
| 245 | 1 | 0 | |a Essentials of marketing / |c Geoff Lancaster, Lester Massingham and Ruth Ashford. |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a London : |b McGraw-Hill, |c 2002. | |
| 300 | |a xi, 549 pages : |b illustrations ; |c 25 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 596 | |a 1 | ||
| 650 | 0 | |a Marketing. |9 5151 | |
| 650 | 0 | |a Marketing |x Management. |9 4882 | |
| 942 | |c BOOK_OA | ||
| 997 | |a 64803 | ||
| 998 | |a 1 |b Shafrizan Shafferi | ||
| 999 | |c 105723 |d 105723 | ||
| 952 | |0 0 |1 0 |2 LCC |4 0 |6 HF5415 L36 02002 |7 0 |9 189122 |a UTHM_LIB |b UTHM_LIB |c OPENACCS |d 2011-04-15 |l 0 |n 5 |o HF5415 .L36 2002 |p 1000079260 |r 2020-12-05 |t 1 |w 2020-12-05 |y BOOK_OA | ||