Customer equity drivers on repurchase intention of coffee brands

Customer equity drivers on repurchase intention of coffee brands

Show other versions (3)
Saved in:
Bibliographic Details
Main Author: Tan, Hui Xin (Author)
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management And Technopreneurship (institution)
Format: Thesis Book
Language:English
Published: 2018.
Subjects:
Consumers' preferences.
Brand choice.
Consumer behavior.
Consumers > Attitudes.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items