The influence of internal and external forces in adoption of e-CRM in Melaka and Johor SMEs /

Information Technology (IT) plays a significant role in today’s business competition. A prominent role that is, it helps firms to manage relationships with customers effectively. Today’s online consumers have more complex needs and much higher expectations than ever before. Online business communiti...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Nurul Hafizah Md Nasaruddin (Awdur)
Fformat: Meddalwedd eLyfr
Iaith:English
Cyhoeddwyd: 2019.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!