The influence of internal and external forces in adoption of e-CRM in Melaka and Johor SMEs /
Information Technology (IT) plays a significant role in today’s business competition. A prominent role that is, it helps firms to manage relationships with customers effectively. Today’s online consumers have more complex needs and much higher expectations than ever before. Online business communiti...
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| Natura: | Software eBook |
| Lingua: | English |
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2019.
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