Uncovering the role of Instagram stories and advertisement usage in creating the behavioral buying effect /

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Bibliographic Details
Main Author: Muhamad Ikhwan Ismadi (Author)
Format: Software eBook
Language:English
Published: 2020.
Subjects:
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245 1 0 |a Uncovering the role of Instagram stories and advertisement usage in creating the behavioral buying effect /  |c Muhamad Ikhwan Ismadi. 
264 1 |c 2020. 
300 |a xiii, 68 pages :  |b colour illustrations, charts ;  |c 30 cm +  |e 1 computer disk 
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504 |a Reference : pages 62-68.  
650 0 |a Consumer behavior.  |9 3679 
650 0 |a Internet advertising.  |9 2408 
650 0 |a Online social networks.  |9 3659 
710 2 |a Universiti Teknikal Malaysia Melaka,  |e issuing body.  |9 558 
720 |a Albert Feisal 
790 |a Faculty of Technology Management and Technopreneurship 
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