Cita APA (7th ed.)

Murphy, J. A. (2006). Converting customer value: From retention to profit. John Wiley.

Cita Chicago (17th ed.)

Murphy, John A. Converting Customer Value: From Retention to Profit. Hoboken, NJ: John Wiley, 2006.

Cita MLA (8th ed.)

Murphy, John A. Converting Customer Value: From Retention to Profit. John Wiley, 2006.