Converting customer value : from retention to profit /

Converting customer value : from retention to profit /

Zobrazit další vydání (1)

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Murphy, John A. (Autor)
Médium:	Kniha
Jazyk:	English
Vydáno:	Hoboken, NJ : John Wiley, 2006.
Témata:	Customer relations > Management. Business planning. Relationship marketing.
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Podobné jednotky

Customer relationship management : integrating marketing strategy and information technology /
Autor: Zikmund, William G.
Vydáno: (2003)

Converting customer value : from retention to profit /
Autor: Murphy, John A.
Vydáno: (2006)

Principles of customer relationship management /
Autor: Baran, Roger Joseph
Vydáno: (2008)

Managing customer relationships on the internet /
Vydáno: (2005)

Managing customer relationships : a strategic framework /
Autor: Peppers, Don
Vydáno: (2004)

Creating customer delight /
Autor: Sidiqui, S. Y.
Vydáno: (2004)

Customer relationship management /
Autor: Peelen, Ed.
Vydáno: (2005)

Customer relationship management : a global perspective /
Vydáno: (2008)

Creating customer evangelists : how loyal customers become a volunteer sales force /
Autor: McConnell, Ben
Vydáno: (2003)

CRM unplugged : releasing CRM's strategic value /
Autor: Bligh, Philip
Vydáno: (2004)

Successful customer relationship management programs and technologies : issues and trends /
Vydáno: (2012)

CRM at the speed of light /
Autor: Greenberg, Paul
Vydáno: (2004)

Relationship marketing : a consumer experience approach /
Autor: Baron, Steve
Vydáno: (2010)

Customer relationship management : a practical approach to effective strategy /
Autor: Jones, Neil Russell
Vydáno: (2002)

Organizing your business around the customer /
Autor: Siboni, Roger
Vydáno: (2003)

Implementing CRM : from technology to knowledge /
Autor: Finnegan, David John
Vydáno: (2007)

Customer relationship management : a people, process and technology approach /
Autor: Wagner, William P.
Vydáno: (2007)

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /
Autor: Roman, Ernan
Vydáno: (2011)

Marketing, sales and customer services : understanding the theory and practice of selling through services /
Autor: Watkins, Charley
Vydáno: (1999)

Relationship marketing : exploring relational strategies in marketing /
Autor: Egan, John
Vydáno: (2008)

CRM at the speed of light : capturing and keeping customers in Internet real time /
Autor: Greenberg, Paul
Vydáno: (2002)

Opt-in marketing : increase sales exponentially with consensual marketing /
Autor: Roman, Ernan
Vydáno: (2004)

Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of new marketing paradigm /
Autor: Gummesson, Evert
Vydáno: (2002)

Relationship marketing /
Vydáno: (2005)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
Autor: Stein, Donna Baier
Vydáno: (2005)

Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue and partnership /
Autor: Jaffe, Joseph
Vydáno: (2007)

Marketing manaagement : a relationship approach /
Autor: Hollensen, Svend
Vydáno: (2003)

Customers are people : the human touch /
Autor: McKean, John
Vydáno: (2002)

Strategic customer care : an evolutionary approach to increasing customer value and profitability/
Autor: Brown, Stanley A.
Vydáno: (1999)

Customer experience management : a revolutionary approach to connecting with your customers /
Autor: Schmitt, Bernd H.
Vydáno: (2003)

Customer experience management a revolutionary approach to connecting with your customers
Autor: Schmitt
Vydáno: (2003)

Customer experience management a revolutionary approach to connecting with your customers
Autor: Schmitt
Vydáno: (2003)

Customer relationship management /
Autor: Anderson, Kristin

Meeting customer needs /
Autor: Smith, Ian
Vydáno: (1994)

Built to serve : how to drive the bottom line with people-first practices /
Autor: Sanders, Dan J.
Vydáno: (2008)

Creating customer evangelists : how loyal customers become a volunteer sales force /
Autor: McConnell, Ben
Vydáno: (2003)

Consumer retention & satisfaction in business management/
Vydáno: (2012)

Successful customer relationship marketing new thinking, new strategies, new tools for getting closer to your customers
Autor: Foss, Bryan
Vydáno: (2001)

Successful customer relationship marketing new thinking, new strategies, new tools for getting closer to your customers
Autor: Foss, Bryan
Vydáno: (2001)

Managing customer relationships on the internet /
Vydáno: (2005)