APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2002). Applications in basic marketing: Clippings from the popular business press (2001-2002 ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2001-2002 ed. Boston: McGraw-Hill, 2002.

MLA (8th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2001-2002 ed. McGraw-Hill, 2002.