Cita APA (7th ed.)

Perreault, W. D., & McCarthy, E. J. (2002). Applications in basic marketing: Clippings from the popular business press (2001-2002 ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Perreault, William D., i E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2001-2002 ed. Boston: McGraw-Hill, 2002.

Cita MLA (8th ed.)

Perreault, William D., i E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2001-2002 ed. McGraw-Hill, 2002.