Perreault, W. D., & McCarthy, E. J. (2002). Applications in basic marketing: Clippings from the popular business press (2001-2002 ed.). McGraw-Hill.
Citace podle Chicago (17th ed.)Perreault, William D., a E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2001-2002 ed. Boston: McGraw-Hill, 2002.
Citace podle MLA (8th ed.)Perreault, William D., a E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2001-2002 ed. McGraw-Hill, 2002.
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