Applications in basic marketing : clippings from the popular business press /

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Bibliographic Details
Main Author: Perreault, William D. (Author)
Other Authors: McCarthy, E. Jerome
Format: Book
Language:English
Published: Boston : McGraw-Hill, 2002.
Edition:2001-2002 ed.
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Description
Physical Description:ix, 246 pages : illustrations ; 25 cm.
ISBN:0075610337