APA (7th ed.) Citation

McDaniel, C., Lamb, C. W., & Hair, J. F. (2006). Introduction to marketing (8th ed.). Thomson.

Chicago Style (17th ed.) Citation

McDaniel, Carl, Charrles W. Lamb, and Joseph F. Hair. Introduction to Marketing. 8th ed. Mason, OH: Thomson, 2006.

MLA (8th ed.) Citation

McDaniel, Carl, et al. Introduction to Marketing. 8th ed. Thomson, 2006.