Introduction to marketing /

Introduction to marketing /

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Bibliographic Details
Main Author: McDaniel, Carl (Author)
Other Authors: Lamb, Charrles W., Hair, Joseph F.
Format: Book
Language:English
Published: Mason, OH : Thomson, 2006.
Edition:8th ed.
Subjects:
Marketing.
Marketing > Management.
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Description
Physical Description:xxxii, 736 pages : illustrations ; 28 cm.
ISBN:0324323808

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