Grant, J. (2006). The brand innovation manifesto: How to build brands, redefine markets and defy conventions. John Wiley.
Chicago Style (17th ed.) CitationGrant, John. The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions. Hoboken, NJ: John Wiley, 2006.
MLA (8th ed.) CitationGrant, John. The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions. John Wiley, 2006.
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