The brand innovation manifesto : how to build brands, redefine markets and defy conventions /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley,
2006.
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| Physical Description: | xvii, 310 pages : illustrations ; 24 cm. |
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| ISBN: | 9780470027516 0470027517 |