The brand innovation manifesto : how to build brands, redefine markets and defy conventions /
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Hoboken, NJ :
John Wiley,
2006.
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| 245 | 1 | 4 | |a The brand innovation manifesto : |b how to build brands, redefine markets and defy conventions / |c John Grant. |
| 264 | 1 | |a Hoboken, NJ : |b John Wiley, |c 2006. | |
| 300 | |a xvii, 310 pages : |b illustrations ; |c 24 cm. | ||
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| 650 | 0 | |a Brand name products |x Social aspects. |9 175658 | |
| 650 | 0 | |a Brand name products |x Psychological aspects. |9 175659 | |
| 650 | 0 | |a Brand name products |x Marketing. |9 116689 | |
| 650 | 0 | |a Lifestyles |x Economic aspects. |9 175660 | |
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