The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

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Bibliographic Details
Main Author: Grant, John (Author)
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley, 2006.
Subjects:
Brand name products > Social aspects.
Brand name products > Psychological aspects.
Brand name products > Marketing.
Lifestyles > Economic aspects.
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