APA (7th ed.) Citation

Bagozzi, R. P. (1986). Principles of marketing management. Science Research Associates.

Chicago Style (17th ed.) Citation

Bagozzi, Richard P. Principles of Marketing Management. Chicago: Science Research Associates, 1986.

MLA (8th ed.) Citation

Bagozzi, Richard P. Principles of Marketing Management. Science Research Associates, 1986.

Warning: These citations may not always be 100% accurate.