APA aipamena

Guiltinan, J. P., & Paul, G. W. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw-Hill.

Chicago Style aipamena

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw-Hill, 1988.

MLA aipamena

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. McGraw-Hill, 1988.