Cita APA (7th ed.)

Malhotra, N. K., & Peterson, M. (2006). Basic marketing research: A decision-making approach (2nd ed.). Pearson/Prentice Hall.

Cita Chicago (17th ed.)

Malhotra, Naresh K., i Mark Peterson. Basic Marketing Research: A Decision-making Approach. 2nd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2006.

Cita MLA (8th ed.)

Malhotra, Naresh K., i Mark Peterson. Basic Marketing Research: A Decision-making Approach. 2nd ed. Pearson/Prentice Hall, 2006.