APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2006). Marketing research (5th ed.). Pearson/Prentice-Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 5th ed. Upper Saddle River, NJ: Pearson/Prentice-Hall, 2006.

MLA (8th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 5th ed. Pearson/Prentice-Hall, 2006.