Exploring marketing research /

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Bibliographic Details
Main Author: Zikmund, William G. (Author)
Other Authors: Babin, Barry J.
Format: Book
Language:English
Published: Mason, OH : Thomson Learning, 2007.
Edition:9th ed.
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Description
Physical Description:xxi, 698 pages : illustrations ; 29 cm.
ISBN:0324320884
0324317514