Quelch, J. A., & Laidler-Kylander, N. (2006). The new global brands: Managing non-government organizations in the 21st century. Thomson.

Quelch, John A., and Nathalie Laidler-Kylander. The New Global Brands: Managing Non-government Organizations in the 21st Century. Mason, OH: Thomson, 2006.

Quelch, John A., and Nathalie Laidler-Kylander. The New Global Brands: Managing Non-government Organizations in the 21st Century. Thomson, 2006.