The new global brands : managing non-government organizations in the 21st century /

The new global brands : managing non-government organizations in the 21st century /

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Bibliographic Details
Main Author: Quelch, John A. (Author)
Other Authors: Laidler-Kylander, Nathalie
Format: Book
Language:English
Published: Mason, OH : Thomson, 2006.
Subjects:
Non-governmental organizations > Management.
Non-governmental organizations > Case studies.
Business names.
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Description
Physical Description:vi, 324 pages : illustrations, map ; 24 cm.
ISBN:032432023X

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