APA (7th ed.) Citation

Schultz, D. E., & Schultz, H. F. (2004). Brand babble: Sense and nonsense about branding. Thomson.

Chicago Style (17th ed.) Citation

Schultz, Don E., and Heidi F. Schultz. Brand Babble: Sense and Nonsense About Branding. Australia: Thomson, 2004.

MLA (8th ed.) Citation

Schultz, Don E., and Heidi F. Schultz. Brand Babble: Sense and Nonsense About Branding. Thomson, 2004.