Brand babble : sense and nonsense about branding /

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Bibliographic Details
Main Author:	Schultz, Don E. (Author)
Other Authors:	Schultz, Heidi F.
Format:	Book
Language:	English
Published:	Australia : Thomson, 2004.
Subjects:	Brand name products. Product management.
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Description
Physical Description:	156 pages : illustrations ; 24 cm.
ISBN:	9780538727143 0538727144

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