APA (7th ed.) Citation

Wimmer, F., & Mouncey, P. (2007). Market research best practice: 30 visions for the future. John Wiley.

Chicago Style (17th ed.) Citation

Wimmer, Frank, and Peter Mouncey. Market Research Best Practice: 30 Visions for the Future. Hoboken, NJ: John Wiley, 2007.

MLA (8th ed.) Citation

Wimmer, Frank, and Peter Mouncey. Market Research Best Practice: 30 Visions for the Future. John Wiley, 2007.