Finnegan, D. J., & Willcocks, L. (2007). Implementing CRM: From technology to knowledge. John Wiley.
Cita Chicago (17th ed.)Finnegan, David John, i Leslie Willcocks. Implementing CRM: From Technology to Knowledge. Chichester: John Wiley, 2007.
Cita MLA (8th ed.)Finnegan, David John, i Leslie Willcocks. Implementing CRM: From Technology to Knowledge. John Wiley, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.